Kid Banking App
Kid Banking App
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Kid Banking App
Art Direction • Product design
Date
2023 — 2024
Info
A family banking app with a parent-managed debit card for kids — allowances, goals, spending limits, cashback, insights, and mini-games. Parents top up the card, set limits, and track spend in the app. Kids learn money skills and save in a Piggy Bank.
What did I do
I supervised a team of product designers, UX writers, and several 3D artists. Within a year we shaped the vision, shipped the MVP, and set up the design system for the kids’ track.
Launch a safe, parent-controlled banking experience for kids and instrument early-cohort health — parent conversion, family WAU, repeat usage, and NPS/retention.
Shipped child and parent onboarding, allowances and goals, insights, safe card issuance, third-party card ordering (for a child or a friend), parental controls, and the Piggy Bank savings feature. Added analytics for early cohorts — parent conversion, family WAU, repeat usage, and kids NPS/retention.
• Helped drive acquisition to ~300K new family sign-ups (child → parent loop). From the Kids’ Banking launch, core family metrics grew between +22% (conservative) and +57% (aggressive) on an exponential trend;
• Kids landing traffic peaked at ~15K/day during TV flights; post-flight levels stayed multiples above baseline;
• Proposed the Levels progression model (5 tiers) that later informed a bank-wide launch; defined early UX principles and value-unlock mechanics;
• Piggy Bank added a +20% retention uplift for goals/allowances;
• Qual signals showed rising Gen-Alpha brand affinity (playful inbound).
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